Pop phenomenon.

In The Mouth Of Madness - 7/10. Surprisingly creepy in spite of itself. More than anything, it speaks to what happens to good material when it's handled like the person making it doesn't have the sense to realize what he's got. A good story that's just sort of thrown-together. Yeah, we'll go with that shot, whatever. No, you did fine, let's move on. If they cared enough, it could have been great.