Blue Tip Villas.

This was a fake product. We don't know why it was fake. We didn't know solid details about the product. Nothing good came out of it and by the end of the semester, the whole thing was washed over. We were also supposed to make a brochure for the fake product. It was lazily designed. After the Jazz outing, I decided I didn't want to be a designer. Part of this copy was stolen from a 'The Broadways' song.



A non-traditional idea that accompanied this, that at least Jill thought was cool, were ads on sidewalks outside of brownstones and apartment complexes that read 'No one wakes up to the thought of warm concrete between their toes.'

You tell 'em, E.B.