Sunday, May 4, 2008

Katherine's Brief.

Why are we advertising?
To get Katherine a job at the right place.

Positioning Statement
She's a bitch, but we like her.

Who are we talking to?
Older gentlemen.

How do they feel about Katherine?
Katherine 'doesn't have much to say, yet speaks.' Self-centered, but cares about her friends. Bold. Sarcastic. Pushes buttons. An '8-year old with a driver's license.' Likes boys. Is an exclusive club. You either get Katherine or you don't. Energetic, spunky, vivacious. Has a weird accent. Like she's not from here, but she's definitely from here. Katherine is the sun. Wild. Likes getting what she wants but doesn't need it. She has sharp nails and uses them to hurt people. Katherine doesn't cry.

What should we say to them?
Katherine is a risk. It is just as likely for you to hate Katherine as it
is for you to love her. Either way, it will be interesting.

If Katherine was a wrestler, what wrestler would she be?
Ric Flair. One of the loudest, most garish wrestlers in the game. Also
known as a "Limousine ridin', jet flying, kiss stealin', wheelin' dealing,
son of a gun."

Media Requirements
That thing that Brand Managers have to do.

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