Why are we advertising?
To get Josh the job at the right place.
Josh is trouble.
Who are we talking to?
Potential family members.
How do they feel about Josh?
Josh makes an impression. Josh is opposing sides of the same coin. A range of highs and lows. Josh is your dad and your youngest brother. His strengths are his weaknesses. If you say one thing, he will say the opposite. Cares more about big ideas but "doesn't forget the details" (unsourced). Motivating to others but "needs to follow up on his own ideas." (anonymous) Josh is gaudy (eccentric, flamboyant, flashy, garish, glitzy, loud, ostentatious, spectacular, splashy, swank (or swanky), tawdry). He is an instigator. He has high expectations for others and is vocal when they don't meet them. Josh has an opinion. Josh is all heart. Josh is Wolverine, whose superpower was once described as 'he just keeps coming.'
If Josh was a wrestler, what wrestler would he be?
The Ultimate Warrior. Look him up.
What should we say to them?
Josh wants to start some shit. But only so that you will succeed. If you hire Josh, he will be taking an active role in your office.
1 Website, due this week.