Sunday, February 24, 2008

Jenn's brief.

Why are we advertising?
To get Jenn the job at the right place.

Positioning Statement
I may be from a different planet, but I come bearing gifts.

Who are we talking to?
"My father says that almost the whole world is asleep. Everybody you know. Everybody you see. Everybody you talk to. He says that only a few people are awake and they live in a state of constant total amazement. "

^^Those people.

How do they feel about Jenn?
Jennifer Maravillas is "fucking crazy." A dreamer. Random. "Lives somewhere else, but we see her everyday." She is everywhere. A free-spirit. Air-y. She has a small head but wears big glasses. An unexpected sorority member. Will not flourish unless she can do her own thing. Jenn makes others feel uncool. Even the people who get Jenn don't seem to get Jenn. Pants are forbidden.

What should we say to them?
I don't know where Jenn is, but I want to be there.

If Jenn was a wrestler, what wrestler would she be?
One of those luchadores, who are simply a joy to watch.

Media Requirments
1 Website, due this week.

2 comments:

JL said...

this is the best one. hands down.

dont be a debbie downer said...

i thought jen really said that quote under the positioning statement... you should've saw my face after i heard it on "joe versus the volcano"