Why are we advertising?
To get Jill Lin the job at the right place.
Jill Lin doesn't care about advertising, she cares about what she cares about, sometimes that's advertising.
Who are we talking to?
People whose feelings towards advertising fall in line with her own.
How do they feel about Jill Lin?
Jill Lin is "fierce." "Sweet." "Scary." "Has an affinity for illustrating fish." With Jill Lin, "if there's a will, there's a way." If Jill Lin wants something, she will go after it, regardless of the cost (figuratively and literally). "If she's into it, she's really into it." She is high fashion. Jill Lin is pretty. She knows what pretty is. Jill Lin is good taste. Jill Lin is small, but she will kick your ass.
What should we say to them?
You want Jill Lin, so be something that Jill Lin wants. Don't tell Jill Lin what Jill Lin is. Jill Lin does not belong in a box.
If Jill Lin was a wrestler, what wrestler would she be?
Owen Hart, who died in the ring after being told to do something he didn't want to do.
1 Website, due this week.